
She performed it with "Stay" as an encore at her Diamonds World Tour. "Diamonds" was promoted with live performances across both sides of the Atlantic, including Saturday Night Live and the Victoria's Secret Fashion Show in the US and the series nine of The X Factor in the UK. Reviewers also noted that throughout the video, the scene in which Rihanna's arm is intertwined with a heavily tattooed man resembles that of the singer's ex-boyfriend Chris Brown. The video received positive response from critics, who praised the used imagery. It features "dreamy" and "surreal" scenes of the singer such as her lying alone in open waters, frantically running from a car on a deserted highway, in a desert with horses running free and in-between a street battle. The song's music video, shot by Rihanna's regular collaborator Anthony Mandler, depicts Rihanna in four environments that represent the elements of earth, air, water and fire. In addition, "Diamonds" has reached number one on the US Hot Dance Club Songs and Hot R&B/Hip Hop Songs charts and number two on the US Pop Songs chart.

It also topped the US Billboard Hot 100 and became Rihanna's twelfth number one single on the chart, thus tied her with Madonna and The Supremes for the fifth-most number ones in the chart's history. The single has reached number one in eighteen countries including Austria, Canada, France, Germany, and the United Kingdom and attained top ten positions in over thirty countries. The single is a departure from the theme of damaging relationships that is evident in several of Rihanna's previous singles.Ĭritics were divided on "Diamonds" some complimented Rihanna's different musical direction, however, others criticized its production. Musically, "Diamonds" is a mid-tempo pop ballad with influences of electronic and soul music. Def Jam Recordings serviced the single to contemporary hit radio in the United States on October 2. "Diamonds" premiered on 8 July 2012 during the Elvis Duran and the Morning Show and was released for a digital download the following day, as the lead single of Unapologetic. The song was produced by Blanco, as well as Eriksen and Hermansen, as vocal produced by Kuk Harrell, under their production name StarGate. It was written by Robyn Fenty, Sia Furler, Benjamin "Benny Blanco" Levin, Mikkel S.

" Diamonds" is a song recorded by Barbadian recording artist Rihanna for her seventh studio album Unapologetic (2012). Benny Blanco, StarGate, Kuk Harrell Singles chronology Current
